Every Friday, I share practical content strategies from successful B2B brands like HubSpot, The Hustle, and My First Million. Not just theory--proven approaches you can use right away.
B2B media strategy, frameworks, and personal musings in your inbox weekly.
STRATEGIST & PRODUCER
For the past decade, I helped drive growth at companies like HubSpot, where my team brought in 20% of their global leads.
These last three years, I led HubSpot's B2B media work - negotiating with creators, growing The Hustle, and managing podcasts like My First Million. Before that, I worked at Fresenius Medical Care, developing digital strategies to reach patients and healthcare providers.
I've tested just about everything in B2B media - SEO, newsletters, creator partnerships. Now I share what I've learned.
Every week I share proven B2B strategies - tactics you can use right now to grow your business.
