Every Friday, I share what I've learned from 10+ years working in B2B—how to grow newsletters, launch podcasts, and building content systems that actually drive demand for the business.
Ideas on strategy, useful frameworks, and lessons learned the hard way
GROWTH STRATEGIST & MEDIA OPERATOR
I build content systems that drive growth.
At HubSpot, I lead content strategy and audience development—helping scale the company's B2B media portfolio. That includes growing The Hustle, managing podcasts like My First Million, and launching creator partnerships that turn content into pipeline.
I've spend the past decade working across B2B—from healthcare to SaaS—building systems around SEO, newsletters, YouTube, and media that drive revenue, not just reach.
Outside of HubSpot, I work with a small number of startups, advising on content-led growth, creator strategy, and media that converts.
Each week, I share what works: the strategy, systems, and execution behind content that can grow your business.
